Ambassador marketing has proven to be beneficial for businesses across a variety of different industries.
This marketing strategy is similar to the widely-popular realm of influencer marketing campaigns. Unlike influencers, however, ambassadors commit to working with a company long-term. They’ll integrate your products or services into their daily lives and promote them in the same way that they would recommend a company to a friend.
1. People Trust Word-of-Mouth Marketing Over Branded Content 2. Ambassadors Have a Vested Interest in Sharing Referrals 3. Ambassadors Offer a Middle Ground Between Branded and User-Generated Content 4. Ambassadors Will Measurably Improve Your KPIs 5. Your Brand Halo Will Grow